Letting go of outcomes to get better oucomes
I used to treat most activities like campaigns: objective, metric, result. The podcast broke that pattern. We started it this year without a lead-gen spreadsheet or a “this must pay for itself in X months” mindset. It was simply: have real conversations with people we respect from the MSP world and see where it goes.
Nick Clift
12/23/20251 min read


𝗟𝗲𝘁𝘁𝗶𝗻𝗴 𝗴𝗼 𝗼𝗳 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗴𝗲𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀
I used to treat most activities like campaigns: objective, metric, result.
The podcast broke that pattern.
We started it this year without a lead-gen spreadsheet or a “this must pay for itself in X months” mindset.
It was simply: have real conversations with people we respect from the MSP world and see where it goes.
𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱?
We reconnected with amazing people from the last 30 years
I found myself genuinely looking forward to each recording
Listening back to random episodes every week or two has become a quiet ritual that resets me
By letting go of the outcome, I gained confidence that we were investing in the right thing: relationships, stories, and shared lessons.
𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆:
Pick one initiative in 2026 that you will explicitly run with no KPI except “meaningful conversations with good people”.
Judge it in hindsight, not in a weekly dashboard.
If you’re leading an MSP or IT team, what’s one low-pressure way you could rebuild a few old connections before the year really kicks off?
Don’t forget to listen to Ctrl-Alt-Deliver for more MSPs insights : https://www.ctrl-alt-deliver.blog/episodes
